Brand

Logos, icons, artwork, colours and type for Lemon Intelligence. Take what you need and use it as it is.

Logo

Use the full-colour mark wherever you can. Use black or white only when colour isn’t possible.

Eighteen icons woven on the same loom as the mark. Use them on the charcoal tile, or in black or white on their own.

The woven lemon, rendered from the same code as the site.

Black and white do the work. Gold lives only inside the lemon. Click a code to copy it.

Ink

Text, rules and buttons

rgb(20, 20, 20)
Paper

The page

rgb(255, 255, 255)
Charcoal

The lemon’s square

rgb(23, 23, 23)
Lemon gold

The lemon, the mark and the icons

rgb(217, 178, 62)
Light gold

Highlights in the weave

rgb(242, 212, 124)
Grey

Secondary text

rgb(90, 90, 90)
Hairline

Dividers

rgb(226, 226, 226)

Jost, in three weights. Free to use under the SIL Open Font License.

Keep clear space around the logo equal to the height of the mark.
Don’t recolour, stretch, rotate or add effects to the logo.
Use one icon per idea, on its tile or in one colour. Don’t redraw the threads or mix in other icon sets.
Write the name as Lemon Intelligence. The legal name is Lemon Intelligence Establishment.
Questions? Email hello@lemon.engineering.